The S.C.A.L.E. Framework™ MANUAL
The Complete MANUAL That Transforms Clinic Owners into 7-Figure Industry Leaders
This system empowers clinic owners to shift from working in the treatment room to working on their business, boosting profit margins to 40% and scaling with high-paying, premium clients.
Who is the S.C.A.L.E. Framework™
MANUAL Designed For?
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✦ Are consistently generating £20k-£100k+ in monthly revenue but feel overwhelmed by high operational costs, resulting in taking home less than £2-3k per month despite working excessive hours
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✦ Have a team of at least 2-5 staff members but feel trapped working IN the business (either treating or managing) for 30+ hours per week, knowing their time would be better spent working ON the business
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✦ Are hitting consistent monthly revenue but struggling to scale beyond their current plateau, with their profit margins being eaten away by rising costs, staff wages, and operational inefficiencies
Go from 5% net profit per month, to consistently hitting 40%+ net profit every month in your clinic with
The S.C.A.L.E. Framework™ Manual.
What you’ll get in
The S.C.A.L.E. Framework™ MANUAL
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Gain instant access to our proven S.C.A.L.E. Framework™, complete with step-by-step implementation guides, templates, and systems that transform your clinic from operator-dependent to systematically profitable.
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Unlock our complete operations manual template library, packed with standard operating procedures, process documentation guides, and quality control systems that allow your clinic to run smoothly without your constant presence.
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Master our proprietary financial management system that breaks down your clinic's numbers into actionable insights, helping you understand your true profitability and make data-driven decisions that boost your bottom line.
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Get our complete "Client Journey Excellence" manual, featuring detailed Client Journey Map, Upsell-Cross sell sheet, plus the Treatment Room Optimisation Sheet to streamline your service process and enhance the client experience that ensure consistent, premium service delivery across your entire team.
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Unlock our comprehensive "Premium Clinic Marketing Content Calendar" – a 365-day, done-for-you marketing calendar featuring a 12-month marketing plan tailored for social media and email marketing. Specifically designed for high-end aesthetic clinics. Impactful campaigns all year round.
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BONUS: HR & Leadership Receive our comprehensive recruitment and retention playbook, including done-for-you job interview scripts, and onboarding processes that ensure you build and maintain a high-performing team. + SOP Template (Standard Operating Procedures Template for streamlined protocols.
MANUAL Created for Salon & Clinic Owners who want to achieve £100k and £250k Net Profit!
What if the money you need is already hiding in your business? 💸💸💸
Hey, I’m Nikolett,
Let me take you back to where it all began.
I was born during the communist era in Eastern Europe, grew up without parents, and was raised by my grandmother. At 18, I left home to support myself, opening my first salon in Budapest. Just two years later, my hunger for growth led me to sell it and move to London, where I managed three salons across different locations with incredible success.
During this time, I met my husband, and life took me to Jersey, where I opened another salon. After a few successful years, I sold it when I became a mother. My time at home with my children was filled with love, nappies, and home-cooked meals, but I soon realised I wanted to reinvent myself.
I enrolled in business school, and also qualified in Integrative Nutrition, and launched a thriving online platform, Wellness with Mamma Jones, which I built and nurtured for a decade before it ended during COVID. Around the same time, I began building a marketing business in the background, combining forces with my photographer husband Ollie, to create a global photography studio serving high-profile clients.
While my husband now set with his clients, and my children are teenagers my focus has returned to the beauty industry, once again. With all my knowledge and experiences, I founded Sèrum and created The S.C.A.L.E. Framework™ Manual—a blueprint for success that empowers beauty and wellness businesses to scale profitably.
The MANUAL is all about growing your salon profitably. Simply follow it, and you will achieve success. 💸
What’s inside
The S.C.A.L.E. Framework™ MANUAL ?
This isn't just another clinic manual – it's your step-by-step roadmap to creating a thriving, profitable clinic that runs like clockwork (even when you're not there).
Inside this comprehensive 4-part system you will gain profit through looking at the following areas in your business:
🚀 Part 1: Financial Management System
No more worrying about money! Helping you understand your true profitability and make data-driven decisions that boost your bottom line. With these powerful tools, you'll gain clear visibility into your financial health, empower your team to make smarter decisions, and ensure every pound/dollar/euro is working harder for your clinic's growth.
Implementation Tools you will receive:
Pricing Calculator + Video ✔️ for a step by step guide how to implement your Pricing Calculator. Boost your profits by 15% by identifying and correcting misspricing in your business.The profit boost could potentially be higher, depending on the degree of mispricing and the overall pricing. Expect 15-30% extra revenue.
Story of Your Money Tracking Sheet ✔️ Plug the holes where you're spending unnecessarily and save £100-£500 per month—By rethinking where you allocate your money, such as investing £500 monthly into a compound interest account at a 10% return, you could potentially grow that investment to over £38,718 in 5 years.
Profit and Loss analysis Sheet ✔️ Learn to plug the gaps where your profits are slipping away. - Control your costs – Identify overspending, Improve cash flow management. You can boost profitability and ensure your clinic operates efficiently, sustainably, and profitably.
🚀 Part 2: Client Journey Excellence Manual
I help clinics optimise their client journey to enhance customer satisfaction, increase retention, and maximise revenue through upselling, cross-selling, and seamless service delivery.
Implementation Tools you will receive:
Client Journey Map ✔️ Are you leaving money on the table by overlooking these crucial steps? (Lead Management Blueprint Sheet) Unlock 30%+ in hidden revenue.
Upsell & Cross-Sell Sheet ✔️ Could you double your revenue by implementing these strategies? unlock 20-40% additional revenue. Your 365 day content plan includes 12 months worth of upsell and cross-sell strategies, designed to maximise your profit every month.
Profit-Boosting SOP Protocol ✔️ a set of non-negotiable steps designed to transform your team into revenue-generating experts. These proven protocols focus on maintaining high standards of customer experience while boosting retention, enhancing upselling, and ensuring therapists stay focused on delivering exceptional treatments. By following this simple but powerful system, you’ll increase your revenue per therapist by up to 100%, guaranteed.
This is How YOU Build a Clinic Business That Runs Like Clockwork (even when you're not there).
🚀 Part 3: Content Creation - Staying Visible and Relevant
Social media strategy for salons & clinics makes attracting premium clients easy. Unlock our comprehensive "Premium Clinic Marketing Content Calendar" – a 365-day, done-for-you marketing calendar featuring a 12-month marketing plan tailored for social media and email marketing. Specifically designed for high-end aesthetic clinics. Impactful campaigns all year round.
Visibility Tools You will receive:
365-Day Done-for-You Marketing Calendar ✔️ Monthly Themes and Daily Content Posts, All Ready to Go!
12-Month Marketing Plan = 12 Monthly Promotion Ideas ✔️ A Clear Roadmap to Keep You Focused and On Track Each Quarter, Without the Overwhelm.
12 Email Marketing Campaigns ✔️ Tailored newsletters to support each month's promotion and keep your audience engaged.
All content suitable for SMS marketing, Social Media Marketing, Email Marketing and much more.
12 Upsell/Cross-Sell Scripts ✔️ Easy-to-follow scripts for therapists or receptionists to boost revenue with confidence.
All the tools you need to maximise your business growth year-round!
🚀 Part 4: BONUS HR, Leadership & Retention Rate Boost
Empower your clinic with a proven recruitment and retention strategy, including an interview blueprint and onboarding process to ensure you hire and retain top-performing team members who deliver exceptional results.
Boss Tools you will get:
Recruitment Playbook Checklist ✔️ A step-by-step guide to attract and retain high-performing staff.
Interview Questions / Script ✔️ A comprehensive guide to help you vet candidates for both practical and verbal excellence before hiring.
New Team Member Onboarding Process Sheet ✔️A structured onboarding process to ensure smooth integration and fast productivity from day one. Health and Safety onboarding sheet + General Data Protection Regulation (GDPR) training sheet. ✔️
See Your First Profit Increase Within 30 Days of Implementation
Remove yourself from the day to day. 💸
NORMAL PRICE: £199.99
(Yes, really, and you can start seeing results this Q2!)
Get access now
The S.C.A.L.E. Framework™ Manual ✺
The S.C.A.L.E. Framework™ Manual ✺
✺ The S.C.A.L.E. Framework™ Manual
By Nikolett Jones, Founder of Sèrum Marketing Studio.
✺ Manual Created for Salon & Clinic Owners who want to achieve £100k and £250k Net Profit!
✺ This is your blueprint!
✺ Go from 5% net profit per month, to consistently hitting 40%+ net profit every month with The S.C.A.L.E. Framework™ Manual.
✺ The purpose of The S.C.A.L.E. Framework™ Manual is to go beyond merely boosting revenue. Our focus is on maximising profitability by identifying and fixing inefficiencies, optimising pricing strategies, and refining operations for seamless performance.
If you’re tired of seeing high revenue but low profits, this programme will give you the tools you need to scale sustainably and start making more money while working less.
I believe in you
xoxo
Nikolett
✺ Frequently asked questions ✺
about The S.C.A.L.E. Framework™ Manual
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Unlike generic business guides, The S.C.A.L.E. Framework™ Manual is specifically designed to transform clinic profitability from 5% to 40%+ net profit. It's not theory – it's a proven system with practical tools, templates, and strategies specifically for aesthetic clinic owners who want to scale while working less.
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Absolutely! This manual is specifically designed for clinic owners generating £20k-£100k+ monthly revenue but only seeing 5-15% profit. We focus on transforming high revenue into actual take-home profit through systematic changes in operations, pricing, and team management.
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The manual is designed for immediate implementation, with each section building upon the last. While some systems can be implemented within days, achieving full transformation typically takes 6-12 months of committed action. Remember, we're building sustainable success, not quick fixes.
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The S.C.A.L.E. Framework™ Manual is strategically organized into clear, actionable sections that build upon each other. Each chapter includes implementation guides, checklists, and prioritization frameworks so you know exactly what to focus on first. Rather than trying to change everything at once, you'll follow a systematic approach that transforms your clinic step by step, ensuring sustainable results without overwhelming you or your team.
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All resources are instantly accessible through our secure online portal as soon as you receive your manual. Inside, you'll find a dedicated Resource Library organized by chapter, containing every template, spreadsheet, SOP, and tool mentioned in the manual. Each downloadable resource is clearly labeled and comes with step-by-step instructions for implementation. You can easily download, customize, and use these resources immediately in your clinic. Whether you need financial tracking spreadsheets, recruitment templates, or marketing materials, everything is just a click away in your personal dashboard.
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The manual includes specific strategies for gradually reducing your hands-on hours while maintaining or increasing revenue. We'll show you exactly which tasks to prioritize and how to create time for implementation without disrupting your current business.
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Yes! The systems in the manual are designed to scale. Whether you have one location or multiple sites, the framework helps you create standardized, repeatable systems that ensure consistent results across all locations while maintaining premium service quality.
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If you're in the startup phase (pre-launch or first year) and serious about building a profitable clinic from the ground up, these systems will give you a significant advantage. You'll avoid common costly mistakes, build robust operations from the start, and set your clinic up for premium positioning and profitability. However, you'll need to have sufficient capital to implement the systems properly, and be prepared to invest in team members within your first 6-12 months. If you're ready to build a clinic that's designed for scale from day one rather than just creating another job for yourself, this manual will provide the blueprint you need.
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The manual and all accompanying resources, templates, and systems are yours for life. This isn't just a one-time read – it's a living business bible you'll refer to repeatedly as your clinic grows. You'll also receive all future updates and additions to the manual, ensuring you always have access to the latest strategies and systems for clinic success.
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We understand that implementing new systems can feel daunting, especially if you're new to business strategy. That's why we've created multiple support pathways to ensure your success:
Private 1:1 Coaching: Work directly with Nikolett to get personalized guidance, strategic advice, and hands-on implementation support tailored to your specific clinic needs and challenges.
Live Implementation Workshops: Join our regular workshops in London where you'll work through key aspects of the manual alongside other clinic owners, getting real-time guidance and practical implementation tips.
Online Training Sessions: Access focused online workshops that break down complex topics into manageable action steps.
Regular Client Events: Network with other clinic owners, share experiences, and learn from real success stories at our exclusive events.
Stay connected through our newsletter to receive updates on upcoming events, workshop dates, and coaching availability. Whether you prefer intensive 1:1 support or collaborative learning environments, we have options to suit your learning style and ensure you successfully implement The S.C.A.L.E. Framework™ in your clinic.
Would you like me to adjust the tone or add more specific details about any of these support options?