Privacy Policy

Effective Date: 17th November 2024

Welcome to the Sèrum Marketing Studio website. We respect your privacy and are committed to protecting your personal data. This Privacy Policy outlines how Sèrum Marketing Studio, a division of Jones Creative Ltd, collects, uses, and safeguards your information when you visit our website or interact with us, including through social media, email communications, and digital marketing activities.

Who We Are
Sèrum Marketing Studio is a specialised division of Jones Creative Ltd, registered in Jersey (Registration No. 136902). This Privacy Policy applies to our website ([www.serummarketingstudio.com]), social media pages, and any related platforms or services.

1. Information We Collect

We may collect and process the following types of data:

Information You Provide Directly

Contact details: Name, email address, phone number, and mailing address when you complete forms or contact us.
Business details: Information about your company or organization when you inquire about our services.
Other information: Details you share via surveys, comments, or direct communications.

Information Collected Automatically

When you use our website or digital platforms, we may collect:

Technical data: IP address, browser type, operating system, and device type.
Usage data: Pages visited, time spent on pages, referral URLs, and clickstream behavior.
Cookies and tracking data: Information collected through cookies, pixel tags, and other tracking technologies (see Cookies and Tracking Technologies section).

Information from Third Parties

Social media platforms: If you interact with us on platforms like Instagram, Facebook, or LinkedIn, we may collect your public profile information and other data you’ve agreed to share.
Advertising networks: Data from analytics and ad services like Google Ads or Meta (Facebook/Instagram) advertising campaigns.

2. How We Use Your Information

We use the information we collect for purposes such as:

Providing services: To respond to your inquiries, process bookings, or deliver marketing services.
Marketing and advertising: To send newsletters, promotional emails, and retargeting ads tailored to your interests.
Improving our services: To analyze website traffic, user behavior, and marketing campaign effectiveness.
Compliance: To comply with legal and regulatory obligations.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and gather data on user behavior.

Types of Cookies We Use

Essential cookies: Necessary for website functionality.
Analytics cookies: Help us understand user interactions via tools like Google Analytics and Squarespace Analytics.
Advertising cookies: Enable us to deliver targeted advertisements on platforms like Facebook, Instagram, and Google.

By using our website, you consent to our use of cookies. You can manage or disable cookies through your browser settings.

Use of Cookies And Pixels
Similar to other commercial websites, our website utilizes a standard technology called “cookies” and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our own, as well as your IP address.

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

The Company reserves the right to use technological equivalents of cookies, including social media pixels. These pixels allow social media sites to track visitors to outside websites so as to tailor advertising messages users see while visiting that social media website. The Company reserves the right to use these pixels in compliance with the policies of the various social media sites.

Third Party Use Of Cookies

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail, and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below.

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and will not disclose your email address to any third parties except as allowed in the section titled Disclosure of Your Information.

We will maintain the information you send via e-mail in accordance with applicable federal law.

In compliance with the CAN-SPAM Act, all e-mails sent from our organization will clearly state who the e-mail is from and provide clear information on how to contact the sender. In addition, all e-mail messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further e-mail communication from us.

Our emails provide users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

How And Why We Collect Information

The Company collects your information in order to record and support your participation in the activities you select. If you register to download a book or resources, sign up for our newsletter, and/or purchase a product from us, we collect your information. We use this information to track your preferences and to keep you informed about the products and services you have selected to receive and any related products and/or services. As a visitor to this Website, you can engage in most activities without providing any personal information. It is only when you seek to download resources and/or register for services that you are required to provide information.

If you are outside the European Union and opt to receive any free resources, participate in any free training programs, register for a webinar, register for a live event, register for a seminar, or purchase any products sold by the Company on this Website, we will automatically enrol you to receive our free email newsletter. If you do not wish to receive this newsletter, you can unsubscribe anytime. We include an “unsubscribe” link at the bottom of every email we send. If you ever have trouble unsubscribing, you can send an email to hello@serummarketingstudio.com requesting to unsubscribe from future emails.

If you are in the European Union and opt to receive any free resources, participate in any free training programs, register for a webinar, register for a live event, register for a seminar, or purchase any products sold by the Company on this Website, we will only enroll you to receive our free email newsletter if you affirmatively consent to it. If you do not wish to receive this newsletter, you can unsubscribe anytime. We include an “unsubscribe” link at the bottom of every email we send. If you ever have trouble unsubscribing, you can send an email to hello@serummarketingstudio.com requesting to unsubscribe from future emails.

How Do We Use the Information That You Provide to Us?

We use personal information for purposes of presenting our Website and its contents to you, providing you with information, providing you with offers for products and services, providing you with information about your subscriptions and products, carrying out any contract between you and the Company, administering our business activities, providing customer service, and making available other items and services to our customers and prospective customers.

From time-to-time, we may use the information you provide to us to make you offers to purchase products and services provided by third parties in exchange for a commission to be paid to us by such third parties. Should you opt to take part in such promotions, the third parties will receive your information.

From time-to-time, we may use the information you provide to us to display advertisements to you that are tailored to your personal characteristics, interests, and activities.

Disclosure Of Your Information

As a general rule, we do not sell, rent, lease or otherwise transfer any information collected whether automatically or through your voluntary action.

We may disclose your personal information to our subsidiaries, affiliates, and service providers for the purpose of providing our services to you.

We may disclose your personal information to a third party, including a lawyer or collection agency, when necessary to enforce our terms of service or any other agreement between you and the Company.

We may provide your information to any successor in interest in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets and/or business.

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights or when compelled by a court or other governmental entity to do so.

How Do We Protect Your Information and Secure Information Transmissions?

We employ commercially reasonable methods to ensure the security of the information you provide to us and the information we collect automatically. This includes using standard security protocols and working only with reputable third-party vendors.

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium.

The Company may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, the Company uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Policy Changes

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you by email to the email address specified in your account and/or through a notice on the Website home page. The date the privacy policy was last revised is identified at the bottom of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Visitors’ GDPR Rights

If you are within the European Union, you are entitled to certain information and have certain rights under the General Data Protection Regulation. Those rights include:

We will retain the any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) the Company decides that the value in retaining the data is outweighed by the costs of retaining it.

You have the right to request access to your data that the Company stores and the rights to either rectify or erase your personal data.

You have the right to seek restrictions on the processing of your data.

You have the right to object to the processing of your data and the right to the portability of your data.

To the extent that you provided consent to the Company’s processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent.

You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation.

We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.

4. Sharing Your Information

We do not sell your personal data. However, we may share your information with:

Service providers: Third-party platforms like Squarespace (hosting), Mailchimp (email), Flodesk (email) or Meta for advertising campaigns.
Business partners: For collaboration on marketing projects or events.
Regulatory authorities: If required by law.

5. Social Media Advertising and Analytics

We utilise advanced marketing strategies, including:

Retargeting ads: Using tools like Meta Pixel and Google Ads to serve you ads based on your website activity.
Lookalike audiences: Analyzing demographic data to identify and reach similar audiences.
Email marketing: Sending personalised email campaigns to subscribers.
Engagement tracking: Monitoring interactions with social media posts and advertisements.

6. Your Rights

Under applicable data protection laws, you have the right to:

Access your data: Request a copy of the personal data we hold about you.
Correct inaccuracies: Update incomplete or incorrect information.
Withdraw consent: Opt-out of email marketing or targeted advertising.
Request deletion: Ask us to delete your personal data, subject to legal obligations.

To exercise these rights, contact us at hello@serummarketingstudio.com

7. Data Security

We implement appropriate technical and organisational measures to secure your personal data from unauthorised access, loss, or misuse. However, no online platform is entirely risk-free.

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law.

9. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of third-party sites. Please review their policies before submitting any personal data.

10. Updates to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in legal requirements or business practices. Updates will be posted on this page.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Sèrum Marketing Studio
Jones Creative Ltd
1st Floor, 7 Commercial Buildings
St Helier, Jersey JE2 3NB
Email: hello@serummarketingstudio.com
Registration No.: 136902