Targeted paid advertising is the difference between waiting for clients and actively attracting them, allowing salon owners to reach pre-qualified beauty enthusiasts exactly when they're ready to book. Unlike organic social media, strategic ad campaigns deliver your salon's message directly to ideal clients based on their interests, demographics, and previous beauty-related searches, resulting in higher-quality leads who are ready to commit to services. Most salons see a significant increase in bookings within the first 30 days, but the real transformation happens over three months as we refine targeting, optimise conversion rates, and build remarketing audiences that continuously fill your calendar. Our salon clients typically experience a 30-40% increase in new client acquisition and a 25% boost in booking frequency from existing clients through our specialised beauty industry campaigns. We manage everything from creative development to performance tracking, allowing you to focus on delivering exceptional services to the steady stream of new clients walking through your door. The minimum three-month engagement ensures enough time to test multiple creative approaches, refine targeting parameters, and establish the consistent client flow that transforms appointment gaps into a fully-booked schedule.

We capture a month's worth of content in one shoot day, with full-service support including ideation, filming, editing, and delivery. For single project content creation, please see our services page

Strategic Marketing Plan Development for Clinics: Quarterly or Yearly Services - This offering goes well with Sèrum's Annual Campaign Marketing Blueprint

Our Strategic Marketing Plan Development service provides your clinic with a comprehensive plan designed to guide your marketing efforts. Please note that this service does not include any marketing materials for implementation. If you’re looking for a custom-designed plan tailored to your premium clinic, we highly recommend pairing it with Sèrum's Annual Campaign Marketing Blueprint. As this is a premium product, it also includes in-person clinic visits.

Having a clear marketing plan means your clinic will have a structured direction, allowing for creative freedom in how you execute it. Think of this plan as a blueprint or map that helps you establish a consistent marketing routine while preventing costly mistakes.

While the marketing plan outlines your strategy, the Annual Campaign Marketing Blueprint equips you with all the essential tools you need, such as emails, posters, social media posts, blogs, flyers, and stories. By hiring us for both services, you can focus on delivering the best experience for your clients without worrying about the details.

Rest assured, you will have full creative freedom over the marketing plan, as it is bespoke to your needs. Think of us as your fairy godmother, providing a potion-like solution for your clinic’s success.

WHY YOU NEED A HIGH-CONVERTING WEBSITE FOR YOUR BUSINESS?

In the beauty and wellness industry, having a professional website is essential for establishing your brand's online presence and attracting new clients. Your website serves as the digital face of your salon or clinic, showcasing your services, expertise, and unique personality. Here are several reasons why a well-designed website is crucial for your business:

1. First Impressions Matter: Your website is often the first interaction potential clients have with your brand. A clean, visually appealing design helps create a positive first impression, positioning you as a professional and trustworthy business.

2. Showcase Your Services: A dedicated website allows you to highlight your range of services, treatments, and products. Use engaging visuals and detailed descriptions to educate potential clients and encourage bookings.

3. Build Credibility: A well-structured website with client testimonials, case studies, and before-and-after galleries can enhance your credibility and showcase your expertise in the beauty and wellness field.

4. Increase Visibility: An optimized website improves your chances of being found on search engines like Google. By using relevant keywords and SEO best practices, you can attract more organic traffic to your site.

5. Online Booking and Scheduling: Integrating an online booking system makes it convenient for clients to schedule appointments at their leisure. This feature not only increases bookings but also streamlines your operations.

6. Capture Leads: Your website can serve as a powerful tool for lead generation. By offering valuable content, such as newsletters, e-books, or exclusive promotions, you can capture potential clients' information and grow your email list.

7. Showcase Promotions and Events: A dedicated space for promotions, special offers, and upcoming events can encourage client engagement and drive revenue. Keeping clients informed about new treatments or seasonal specials can help boost sales.

8. Provide Valuable Content: A blog or resource section can position you as an authority in your industry, providing valuable information that resonates with your audience. This not only builds trust but also enhances your SEO efforts.

9. Enhance Client Experience: A user-friendly website that is mobile-responsive ensures a seamless browsing experience for your clients, making it easy for them to find information and book services.

10. Monitor Performance: With analytics tools, you can track your website’s performance, allowing you to understand visitor behavior, identify popular services, and adjust your marketing strategies accordingly.

THE IMPORTANCE OF SALES EVENTS, OPEN EVENINGS, AND CUSTOMER APPRECIATION EVENTS

Sales events, open evenings, and customer appreciation events are vital components of a successful marketing strategy for salon and clinic owners. Here’s how they can benefit your business:

Building Relationships: These events provide an opportunity to connect with existing clients and attract new ones. By fostering personal relationships, you create a loyal customer base that feels valued and appreciated.

Showcasing Services: Open evenings allow you to showcase your services and products in a hands-on environment. Potential clients can experience your offerings firsthand, increasing the likelihood of booking appointments or making purchases.

Generating Buzz: Hosting events creates excitement around your brand. When clients share their experiences on social media, it increases your visibility and can attract new clients to your salon or clinic.

Increasing Sales: Sales events encourage clients to try new treatments or products, often resulting in increased sales. Offering exclusive discounts or packages during these events can boost your revenue significantly.

Feedback Opportunity: These events provide a platform for gathering client feedback. Understanding their needs and preferences can help you tailor your services and marketing strategies more effectively.

Community Engagement: Hosting community-focused events can enhance your clinic or salon's reputation as a trusted local business. This engagement fosters goodwill and can lead to referrals and repeat business.

Creating Memorable Experiences: Engaging clients in fun and memorable experiences builds a positive association with your brand, encouraging repeat visits and enhancing customer loyalty.

At Sèrum, we recognize that events are highly effective for driving engagement and revenue. We handle all your marketing materials, including goodie bags, prints, vouchers, and the event schedule. We even track the income generated during these events. If you’re launching your business, relaunching, or introducing a brand-new treatment or offering, we highly recommend following our crowd marketing blueprint and hiring us to organize the event for you.

We’ll take care of everything, including email marketing, advertisements, online ticketing systems, and all the details you may not have considered to ensure your event is successful and profitable. By incorporating traditional marketing strategies like sales events, open evenings, and customer appreciation events, salon and clinic owners can effectively engage their audience, drive sales, and cultivate lasting relationships.

Conducting an in-depth analysis of competitor pricing, fine-tuning treatment costs and profit margins, designing strategic treatment packages, and crafting impactful wording and pricing strategies. Combine this with our branding offer so your brand’s look and feel, ensuring every visual element aligns seamlessly with your clinic’s image. Together, we’ll shoot the perfect imagery to reflect your premium branding and bring your vision to life. We are so excited for you!

Full-service event coverage for all your content needs, allowing you to focus on what matters — available for all type of events such a product launch, open evening, grand opening, re brand, re launch, meet the team, customer appreciation events….